PROFESSIONAL WRITING AND SPEAKING
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Professional Writing and Speaking is a business communication and professional communication textbook filled with timeless instruction that endures, regardless of the changing dynamics affecting today’s organizations. Unique in its approach, this textbook has helped thousands of university students increase their ability to write and speak well in their organizations. With clear explanations, practical model documents, and empowering mnemonics, this book is a vital tool for learning in the college classroom and an indispensable how-to reference in the workplace.

"I have now been using your textbook for 4 semesters. It is probably crass, but  what I like best about it is the book is short and inexpensive. I have a problem with books that cost $100-$250 for a semester's use. After 25 years of work as an accountant and manager, I have learned to appreciate brevity."
Liza Kiesell, Assistant Professor, 
Embry Riddle Aeronautical University

Table of Contents

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The title page, copyright information, acknowledgements, and the table of contents; the writing and speaking frameworks.

Chapter 1: Managing with Communication

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Interpersonal communication, teams, trust, listening, networking, holding difficult conversations, negotiation, and more!

Chapter 2: Planning and Organizing Content

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Planning based on purpose, audience, and context to determine a communication strategy; invention, outlining, and more!

Chapter 3: Composing Business Messages

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Composition patterns (OABC), direct/indirect approaches, content (5C's) and paragraph standards (CLOUD), persuasion, and more!

Chapter 6: Communicating with Social Media

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Social media communication and strategies, creating quality content, engagement, building relationships of trust, analytics, tools, and more!

Chapter 9: Conducting Business Research

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Conducting research, documenting, gathering data, analyzing quantitative and textual data, visualizing data, and more!

​Chapter 12: Giving Business Presentations

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Individual and team presentations (message, messenger, and media), verbal/non-verbal communication, multimedia, and more!

Chapter 4: Enhancing Messages Visually

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Visual strategies for text-heavy documents, including headings, art and graphics, typography, and spacing.

Chapter 7: Communicating for Employment

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Employment communication, resumes, cover letters, interview questions, PAR stories, personal branding, elevator pitches, and more!

Chapter 10: Writing Business Reports

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Business reports, determining purpose and methods, analyzing data, drawing conclusions, making recommendations, and more!

Appendix A: Sentence Basics

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Business grammar and style, mechanics, sentence basics, clauses and phrases, concise and clear writing, and more!

Chapter 5: Reviewing and Revising

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Reviewing and revising writing; a systematic reviewing pattern of design, organization, content, and style.

Chapter 8: Solving Problems/Writing Proposals

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Problem-solving process, decision making, brainstorming, proposal writing patterns and strategies, Gantt charts, and more!

Chapter 11: Designing Visual Aids

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Layout and design, visual aids, design principles (CARBS), thumbnail sketching, slide shows, handouts, color, posters, videos, and more!

Appendix B: Document Formats

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Document formats, reference guide, email, memos, letters, envelopes, reports, and proposals.

Get a Copy

Purchasing

Email: nounpublishing@outlook.com
ISBN: 9781735184302 (978-1-73518-430-2)
  • The Book
  • Get a Copy
  • Sample Pages
  • Testimonials
  • The Authors
  • Blog
  • Guides
  • Instructor Suite