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Professional Writing and Speaking is a business communication and professional communication textbook filled with timeless instruction that endures, regardless of the changing dynamics affecting today’s organizations. Unique in its approach, this textbook has helped thousands of university students increase their ability to write and speak well in their organizations. With clear explanations, practical model documents, and empowering mnemonics, this book is a vital tool for learning in the college classroom and an indispensable how-to reference in the workplace.
"I have now been using your textbook for 4 semesters. It is probably crass, but what I like best about it is the book is short and inexpensive. I have a problem with books that cost $100-$250 for a semester's use. After 25 years of work as an accountant and manager, I have learned to appreciate brevity."
Liza Kiesell, Assistant Professor, Embry Riddle Aeronautical University
Liza Kiesell, Assistant Professor, Embry Riddle Aeronautical University
Table of Contents
The title page, copyright information, acknowledgements, and the table of contents; the writing and speaking frameworks.
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Chapter 1: Managing with Communication
Interpersonal communication, teams, trust, listening, networking, holding difficult conversations, negotiation, and more!
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Chapter 2: Planning and Organizing Content
Planning based on purpose, audience, and context to determine a communication strategy; invention, outlining, and more!
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Chapter 3: Composing Business Messages
Composition patterns (OABC), direct/indirect approaches, content (5C's) and paragraph standards (CLOUD), persuasion, and more!
Chapter 6: Communicating with Social Media
Social media communication and strategies, creating quality content, engagement, building relationships of trust, analytics, tools, and more!
Chapter 9: Conducting Business Research
Conducting research, documenting, gathering data, analyzing quantitative and textual data, visualizing data, and more!
Chapter 12: Giving Business Presentations
Individual and team presentations (message, messenger, and media), verbal/non-verbal communication, multimedia, and more!
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Chapter 4: Enhancing Messages Visually
Visual strategies for text-heavy documents, including headings, art and graphics, typography, and spacing.
Chapter 7: Communicating for Employment
Employment communication, resumes, cover letters, interview questions, PAR stories, personal branding, elevator pitches, and more!
Chapter 10: Writing Business Reports
Business reports, determining purpose and methods, analyzing data, drawing conclusions, making recommendations, and more!
Appendix A: Sentence Basics
Business grammar and style, mechanics, sentence basics, clauses and phrases, concise and clear writing, and more!
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Chapter 5: Reviewing and Revising
Reviewing and revising writing; a systematic reviewing pattern of design, organization, content, and style.
Chapter 8: Solving Problems/Writing Proposals
Problem-solving process, decision making, brainstorming, proposal writing patterns and strategies, Gantt charts, and more!
Chapter 11: Designing Visual Aids
Layout and design, visual aids, design principles (CARBS), thumbnail sketching, slide shows, handouts, color, posters, videos, and more!
Appendix B: Document Formats
Document formats, reference guide, email, memos, letters, envelopes, reports, and proposals.
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